TEAM
Fabrice Burtin
EXECUTIVE DIRECTOR
Creative and passionate about building customer-centric brands for the hospitality and lifestyle industries, Fabrice founded BRTN to create visionary and transformative brands as engines for companies to drive performance and support their goals. An experienced professional in leading all facets of international brand development and integrated marketing within multicultural environments.
Adrien Lahoussaye
CREATIVE DIRECTOR
Seasoned professional with a decade-long track record specializing in branding, product design and UX/UI digital design across diverse sectors, notably within the hospitality industry, wellness-centric hospitality and financial services. Has collaborated closely with companies such as Banyan Group, Arab Bank, and Lazada.
Orion Ray-Jones
CONTENT DIRECTOR
Orion is seasoned writer and consultant, boasts a 25-year career creating impactful, multi-media content globally. A top media-theory graduate from NYU, he began as a writer/editor in NY and London. In 2006, he founded INK's North American creative hub, contributing to clients like American Airlines. Orion strategically elevated global brands such as Marriott and Hilton, Standard Chartered and Toyota.
Jonathan Shanaham
BRAND STRATEGIST
Jonathan has led positioning strategy and storytelling exercises for hotel brands including Fairmont in the Maldives, Hawaï and South America, Pan Pacific Hotels, and Within the Wild lodge in Canada. Beyond this, he’s worked to clarify stories for clients like Microsoft and Oxford Properties. Jon is increasingly focusing on rising megatrends like wellness, natural connection, and sustainability.
Bek Van Vliet
CONTENT STRATEGIST
Bek is an editor and content strategist with more than 25 years of experience across print and digital media. She has held senior editorial roles at national magazine titles in Australia and Thailand (including MTV, The Bangkok Post, and Travel + Leisure Southeast Asia) and has been strategising offline and online content since the turn of the millennium. Her expertise in tone of voice has seen her craft the brand voices for global hotel groups across segments. She has conceptualised and created branded content for Marriott, Accor, Minor Hotels or Kempinski.
Business partners
BRTN has proudly built a network of partners we trust in order to provide a complete solution for our international clients.
A managed alliance for international excellence
Andre Wiringa
Start Reverse transforms customers into life time fans through internal employee (brand) engagement and development of EPIC Leadership using a proprietary reverse thinking methodology
Philip Schaetz
Cube optimizes revenue, commercial and distribution strategies for the travel and hospitality industries via a data and insights driven methodology
Gert Noordzy
Northside Consulting; a boutique consulting firm, specializing in new hotel opening processes and Organizational Project Management for the hospitality industry. Pre-opening support for new hotel projects and project performance improvement