EXPERTISE
We work with lifestyle and hospitality businesses assisting them with defining their brand strategy and how to bring it to life across touch points, operationally and commercially. Driving performance.
Business roadmap
Your company vision and goals in a roadmap as a foundation for your brand strategy
Product portfolio and segmentation. Geographies and footprint goals. Operating and revenue models. Positioning strategy. Customer profile analysis. White space optimisation.
Brand strategy
Defining your brand to support your business objectives, as a seamless experience across touch-points
Brand proposition and architecture. Brand positioning and essence. Brand story. Naming strategy.
Visual expression
Bringing brands to life visually
BrandB identity. Brand logo. Photography. Moving images. Brand guidelines and implementation management.
Customer experience
Mapping of your customer journey
Emotional and practical benefits. Experience and service differentiators. Identify key moments that define the customer experience. Brand signatures and touchpoints. Interior design brief. Brand localisation.
Marketing activation
Driving performance
Implementation of the brand driving performance, customer acquisition and employee engagement. Brand awareness and partnerships. Optimise conversion, top-line revenue and loyalty.
RESTAURANTS & BARS
Research and strategy
Thorough analysis of the customers profile, consumer trends, competitive landscape and addressable market to ensure the outlet is best positioned and equipped for commercial success. Strategic brand roadmap and implementation plan to drive consistency of activities.
Concept development
Ideation and conceptualization, where the vision, theme, and unique selling proposition are defined. Interiors mood boards, menu development and operational planning to bring the concept to life creating a memorable dining experience.
Zoning and circulation
Planning of different areas within the space, such as dining areas, bar sections, waiting areas, and kitchen zones, to optimize functionality and create a pleasant environment considering factors like seating capacity, customer flow to ensure efficient operations and a smooth customer experience.
Interior design
Conceptualization of the space, seating arrangements, lighting, and overall ambiance. Selection of furniture, fixtures, colours, materials, and decorative elements to create a cohesive and visually appealing environment that aligns with the restaurant's concept and brand.
Branding
Brand identity, including outlet naming, logo mark, brand messaging, visual elements, and tone of voice that encapsulate the strategy and concept.
Visual identity
Brand activation across all operational and commercial touch-points for a seamless branded customer experience. Executions may include uniforms, menus, amenities, signages, advertising formats, social media strategy.
