EXPERTISE
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Your company vision and goals in a roadmap as a foundation for your brand strategy.
Product portfolio and segmentation
Geographies and footprint goals
Operating and revenue models
Positioning strategy
Customer profile analysis
White space optimisation
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Defining your brand to support your business objectives, as a seamless experience across touch-points.
Brand blueprint
Brand proposition and architecture
Brand positioning and essence
Brand story
Naming strategy
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Bringing the brand to life visually.
Brand identity
Brand guidelines
Roll-out across operational touch-points and marketing tools
Photography
Brand management
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Mapping the customer journey.
Emotional and practical benefits
Experience and service differentiators
Key moments that define the customer experience
Brand signatures and touchpoints
Interior design brief
Brand experience localisation
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Driving performance.
Brand implementation
Marketing activation
Customer acquisition
Employee engagement
Brand awareness
Partnership strategy
Optimise conversion, top-line revenue and loyalty
BRTN partners with lifestyle and hospitality businesses to define their brand strategy and seamlessly bring it to life across all touchpoints—operationally, experientially, and commercially. Driving performance.
RESTAURANTS & BARS
Research and strategy
Thorough analysis of the customers profile, consumer trends, competitive landscape and addressable market to ensure the outlet is best positioned and equipped for commercial success. Strategic brand roadmap and implementation plan to drive consistency of activities.
Concept development
Ideation and conceptualization, where the vision, theme, and unique selling proposition are defined. Interiors mood boards, menu development and operational planning to bring the concept to life creating a memorable dining experience.
Zoning and circulation
Planning of different areas within the space, such as dining areas, bar sections, waiting areas, and kitchen zones, to optimize functionality and create a pleasant environment considering factors like seating capacity, customer flow to ensure efficient operations and a smooth customer experience.
Interior design
Conceptualization of the space, seating arrangements, lighting, and overall ambiance. Selection of furniture, fixtures, colours, materials, and decorative elements to create a cohesive and visually appealing environment that aligns with the restaurant's concept and brand.
Branding
Brand identity, including outlet naming, logo mark, brand messaging, visual elements, and tone of voice that encapsulate the strategy and concept.
Holistic identity
Brand activation across all operational and commercial touch-points for a seamless branded customer experience. Executions may include uniforms, menus, amenities, signages, advertising formats, social media strategy.
In partnership with F+B Consulting
