Zetter Hotels - Guest Experience

Development of the Zetter branded  guest experience composed of appropriate brand markers and service style that is aligned with the validated brand platform developed by Ruth Costello. Zetter is a chain of three boutique hotels in London with Zetter Bloomsbury opening in Q4 2025. Zetter Hotel Group is fully owned by Orca Holding.

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COACH Lifestyle Strategy

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Raffles Sentosa Singapore